Norma AI
Designed an AI legal assistant for law-related questions, available on web, desktop, iOS and Android. Led product design across all platforms, making complex legal information accessible to lawyers, businesses and everyday users.
Senior UX/UI & Product Designer
14+ years designing digital products. Entrepreneur who understands business constraints, user needs, and the urgency of shipping.
Designed an AI legal assistant for law-related questions, available on web, desktop, iOS and Android. Led product design across all platforms, making complex legal information accessible to lawyers, businesses and everyday users.
Design Director at an MVP development studio that builds and launches apps in 30 days. Led product design for founders and startups, from strategy and UX/UI to development handoff.
Designed the full product and brand experience for a Shopify development agency serving 1,800+ customers who generated $120M+ in revenue. Defined the design language, store templates, marketing assets and growth strategy.
Designed product interfaces at an Australian startup studio that helped 1,500+ founders launch tech startups. Created MVPs, design systems and prototypes across their accelerator and product development programs.
End-to-end product design for a communication platform. Led user research, wireframing, and high-fidelity prototyping across web and mobile.
Designed intuitive travel booking experiences focused on conversion optimization and seamless user flows.
Worked with a wide range of clients on websites, web apps and mobile interfaces. Built a foundation in user-centered design through hands-on project work across different industries.
I'm a designer who builds functional products. With over 14 years in UX/UI and product design, I've shaped digital products for startups at every stage, from first wireframe to launched product.
Since 2020, I've also been building my own ventures as an entrepreneur. This means I don't just design interfaces, I understand burn rates, user acquisition and the pressure of shipping with limited resources. I bring that perspective to every project.
I've worked with startup studios like Hyper, product teams like UseVerb, and numerous independent clients. My approach is simple - understand the business problem, design the simplest solution, ship it, and iterate based on real data.
Have a project in mind? I'm always open to new opportunities and interesting conversations.